Contemporary Issue In Marketing (Environmental Marketing) Focusing On

Contemporary Issue In Marketing (Environmental Marketing) Focusing On Contemporary Issue In Marketing (Environmental Marketing) Focusing On The Impact Of Global Climate â€" Essay Example > Contemporary issue in marketingIntroductionOrganisations exist in a particular set of region or country which provides multiple contexts that influence how the organisation operates and what it produces. Adcock and Caroline (2001) describes that the external environment tends to analyse the forces outside organisations boundaries that help in shaping the organisation. These external forces have considerable bearing to that which transpires within the organisation. They provide both facilitating and inhibiting influences on organisational performance. Multiple environmental influences form the boundaries within which an organisation is able to survive and function. They also shape the structure that defines an organisation and how it articulates it activities in order to achieve its goals. The major environmental factors that affect the organisation include legal factors, technical, political, economic and social cultural factors (Charles and Benjamin 1995). The marketing environme nt on the other hand has various impacts on the organisation. One of the perspectives includes the micro-environment that influences the organisation directly. Recently, there have been various emerging trends in marketing. Daniel and Amos (2000) shows these trends have gathered in the media and network platforms such as in twitter and face book which have billion of users. This has therefore resulted to more and more professionals and brands creating profiles and collecting followers through these emerging media outlets. The introduction of this is now termed as communal marketing or community media marketing. Paul (1997) says that the implication is that it allows businesses to souk and earns massive profit for example in the next decade. This also facilitates the intent of marketing and conduct consumer relations as well as public outreach. It is also easy to communicate the introduction of new products through the media group which is mostly dominated by adults. The users of t hese shared media are precision to infiltration by salesclerks who dishonest the organic connection between users and producers. Drake (1998, pp. 184-196) describes that in Asia for example that has the fastest growing economies and the largest populace, the region also possesses rich web of cultural complexities. Recently, the region has spurred the influx of global business due to factors such as increased household income, globalization, westernization influence and loosening of regulations of foreign direct and indirect investments. There have also been contradictions between traditional marketing efforts for example relationship marketing to the recent specialised mass marketing of mega businesses. According to Joshi (2005) with the high penetration of internet, large number of people make online searches for both online and offline sales. The marketing trends are therefore changing from push based selling to pull based selling. Due to this companies are marketing themselves i n subtle and subliminal therefore making a high impact on sales. The websites that offer this useful information also become popular. This is because most people embrace concepts and always want to be identified with social groups. One a product or service is offered as part of the ideology in which the social groups represent, it is effectively embraced. The growth of information technology tools such as electronic commerce and internet has had a significant effect on marketing of organizational products (McQuarrie 2005).